Bethany  established her first health and wellbeing  business, Nuvo Wellbeing, in 2008. The multi award-winning social enterprise has supported thousands of people of all ages, abilities and backgrounds. Nuvo Wellbeing has been recognised nationally and internationally for its work, demonstrating behaviour change and increasing physical activity levels. Partners include Sport England, NHS, Age UK, Local Authorities and Public Health.

Bethany received the David Goldman Prize for Innovation and Young Business Person of the Year in 2015 as a result of her work with Nuvo Wellbeing. She remains on the board as Chair, shaping the strategic direction of the organisation.

In 2018 Bethany established ActivCare after identifying a training gap within Health and Social Care for wellbeing activity provision. The training provided by ActivCare has been accessed by individuals and care organisations across the UK, New Zealand, Canada and the US.

Bethany founded her third organisation, OptiMe, in 2019. OptiMe’s digital platform supports busy, hard-working entrepreneurs, professionals and businesses alike to effectively manage wellbeing and productivity, particularly during times of growth, development and change. Bethany has supported organisations throughout the COVID-19 pandemic in a wide range of sectors including manufacturing, engineering, logistics, retail, leisure, education and professional services. Key areas OptiMe focuses on include productivity, burnout and preventative support. This innovative work was recognised by the Institute of Directors, as Bethany picked up an Award for Director of the Year in 2020.

Bethany Ainsley, OptiMe, Wellbeing, Entreprenur, Speaker, Author



Institute of Directors: Director of the Year Awards

November 2020

Susan Dobson Award for Entrepreneurship

November 2018

The David Golman Prize for Innovation.

January 2016

The Journal & Gazette Business Executive Awards: Young Business Person of the Year.

November 2015

Ernst & Young Future 50.

April 2013

EDBS Young Entrepreneur of the Year.

November  2011.