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Bethany Ainsley, Wellbeing Specialist, Wellbeing Entrepreneur, Wellbeing Consultant

Case Studies

Bethany Ainsley has amassed a wealth of experience which she can now impart, delivering the powerful message that wellness, health and optimal work life balance are within everyone's grasp.

Consultancy with Bethany Ainsley

‘Small acts of kindness’ from the business community benefits wellbeing

North East entrepreneur and wellbeing consultant Bethany Ainsley advises the business community about the wellbeing of their staff, with volunteering playing a key role.

Grace House, a charity offering a range of specialist services to support children and young people who have complex disabilities and life limiting conditions and their families, is backing wellbeing volunteering packages delivered by fellow businesses as an effective way to help third sector organisations.

Bethany is chief executive of social enterprise Nouveau Wellbeing and Nouveau Training Academy and now heads up her own eponymous wellbeing services company.

And Grace House in Sunderland is one of the charities which is receiving this kind of unique and holistic support thanks to RTC North, which is sending in its own staff as volunteers to benefit the charity itself and the families it cares for.

Bethany said: “For the ten years I’ve operated my social enterprise I’ve learned a lot about running a viable business of this kind, for which sourcing funding is key and the importance of both mental and physical wellbeing for individuals both at home and in the work place, plays a pivotal role.

“If companies can take care of their staff by encouraging charitable volunteering and other small of acts of kindness, it is a self-fulfilling and positive cycle. Not only are individual staff members benefiting from a broader sense of purpose, improved satisfaction and healthy mental wellbeing, but the companies involved will also benefit from staff who understand each other better, work better as a team and become more effective in the day job as a result.”

RTC North, a large technology transfer business which helps other companies to generate growth, is delivering a bespoke volunteering programme to Grace House with Bethany’s expert support.

It includes providing Grace House with its own staff as volunteers for specific projects such as maintenance and gardening, particularly focused on the substantial garden within which the charity building is located and forms part of the services it offers – as well as offering professional skills such as marketing and fundraising, that will assist with Grace House’s ongoing sustainability.

Andrew Buckley, chief executive of RTC North which is based in Sunderland and operates across the whole region and beyond, said: “As an organisation we pride ourselves on helping businesses reach their full potential. We do this by being thorough and taking the time to understand every individual business.

“So why not take the same approach to our third sector work, which with Bethany’s help is now happening. Grace House is a wonderful charity, if we can make it more sustainable and implement a volunteer programme that takes into account its individual requirements, then surely we can take great pride in that, and develop links that really make a difference.”

RTC’s volunteer programme is also being rolled out as Bethany has conducted research for charities further afield – namely the Garforth Neighbourhood Elders Team (NET Garforth) near RTC’s Leeds office and The Transform Lives Company, for its Liverpool offices.

“We are committed to delivering a structured volunteer programme for these great charities too. This is only the start of something very exciting,” he said

NBT Group implements a wellbeing strategy from the top down

Bethany has worked with Toby Bridges the managing director of NBT Group, a company with a proud 108 year history of providing supply chain management. She has helped them develop an effective wellbeing strategy for all the employees.

Wellbeing consultant and executive coach Bethany Ainsley said: “I’ve been working with Toby and the rest of the staff at NBT Group to provide an effective wellbeing strategy for the whole organisation. They work in a very specific area and have been established over many years so the wellbeing strategy I’ve implemented is unique to them. It fits with the needs of the employees, as well as the daily operations of the business and its strategic direction.

“As part of the strategy we have produced a wellbeing policy that has been integrated into the staff handbook and includes relevant support agencies that they can use. We have really looked at how we can develop a culture of wellbeing and generate awareness of health and wellbeing to all the staff not just the management team.”

What People Say

We chose to implement the Workplace Wellbeing programme provided by Bethany Ainsley to offer specialist support in this area whilst also carefully tracking progress. We strongly believe in the importance of investing in your people, they are your most powerful asset.
Toby Bridges, Chair, NBT Group
Bethany has very positive and great energy. Her speech about her journey in business and the importance of the wellbeing of entrepreneurs at Newcastle University Business School was very compelling. The business is definitely of value to many individuals and the community.
WeiTing Huang
When Bethany discussed the possibility of receiving corporate support in the form of a carefully devised wellbeing package, I jumped at the chance. RTC North, a large technology transfer business is now delivering a bespoke volunteering programme for us with Bethany’s expert support.  
Victoria Brown, CEO, Grace House
Bethany came to give a very inspirational message at our annual dinner. Her story of taking an idea and turning it into a business was compelling and it was also motivational for the students who had joined our dinner to take part in a special student business awards competition. I’m sure we will be inviting Bethany to speak to our members in the future.
Ted Salmon, FSB North East Leader
I knew there would be something great about Bethany as she had recently won young business person of the year. What was brilliant about Bethany was her enthusiasm and modesty in equal measure. Bethany is like a breath of fresh air, she is an excellent role model for women in business with her passion for well being and determination to succeed.
Lucy Kendall, CEO, COCO
We really enjoyed the the Workplace Wellbeing session delivered by Bethany and her team and found it enlightening. The buzz and laughter in the room was lovely to hear and we're sure that our attendees went home with lots of useful hints and tips.
Lyn Cole, Director, GLT Partners