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Bethany Ainsley

Bethany Ainsley, Wellbeing Specialist, Speaker, Entrepreneur


Bethany Ainsley, Wellbeing Specialist, Workplace Wellbeing,

Bethany realised the importance of wellbeing at a young age forming her first wellbeing enterprise in 2008. The multi award-winning social enterprise Nuvo Wellbeing has continued to support thousands of people of all ages, abilities and backgrounds within this time and has been recognised nationally and internationally for it’s work demonstrating behaviour change and increasing physical activity levels.

Bethany founded ActivCare Ltd. in 2018 after identifying a training and skills gap within Health and Social Care for physical activity and wellbeing provision.

“Becoming an ActivCare Coach has made me feel empowered and now my organisation can say they have someone qualified to deliver sessions. I will be delivering classes 6 times a week to 30 people at a time. I would highly recommend ActivCare.” Bee, The Wood Retirement Village New Zealand

After qualifying in the US as a Corporate Wellbeing Specialist, Bethany continue to pursue her passion for helping others improve wellbeing, this time in the workplace.

“It became apparent to me that busy, hard-working entrepreneurs, professionals and businesses alike require a specialist level of support to effectively manage wellbeing, particularly during times of growth, development or change.”

Her interest in tech had developed further since the launch of ActivCare. It was also apparent that through digital technology a unique platform could be formed to offer offer both employees and businesses alike, personalised and confidential support for optimal performance.

The OptiMe digital platform provides proactive and preventative wellbeing support, with personalised health and wellbeing solutions that drive employees towards a happy, healthy, and fulfilled lifestyle both in and out of the workplace.

Bethany Ainsley, Susan Dobson Award, North East Business Woman of the Year, Wellbeing, Workplace Wellbeing, Personal Wellbeing, Personal Wellbeing Plan, Wellbeing Shop

With the increase in people working remotely and the new associated stresses, it meant that “wellbeing support is more important than ever to both employees and employers,” to help combat feelings of isolation, signs of burnout, financial troubles and physical distress.

Bethany has been recognised for her work winning multiple awards including Susan Dobson Award for Entrepreneurship, the David Goldman Prize for Innovation and IoD North East & Yorkshire Director of the Year.

As such she is able to draw on her lived experience to talk with authority about her areas of passion and expertise through motivational speaking, media engagements and content creation to provide business inspiration and wellbeing motivation.